iHeartMedia Analytics:
A Suite of Tools for Audio Measurement, Attribution & Optimization
- Web Lift
- Identifies lift in website traffic attributable to Radio, and lift by creative, daypart, station to enable plan optimization
- Sales Lift
- Measures the effect of audio advertising on brand/product sales and calculates return-on-ad-spend
- Call Lift
- Mobile speed-dial response solution that tracks consumer call volume due to Audio advertising
- Social Lift
- Measures social media impact & engagement driven by Radio, digital and social campaigns
- Incremental Reach Analysis
- Quantifies the unique, incremental reach delivery of Radio for combined TV/Radio campaigns
- TV Tune-in Conversion
- Quantifies the effectiveness of Radio advertising on TV program/network viewership among both current and new viewers
- Brand Lift
- Custom survey research that quantifies campaign impact across upper/mid/lower funnel brand metrics
- Place Visitation Lift
- Measures the lift in retail foot traffic due to Radio and/or digital campaign exposure
- Online Leads/Conversion Lift
- Pixel-based solution that measures the impact of digital campaigns on behavioral response and conversions
- AutoFlyte
- Tracks and correlates the relationship between market-level automotive sales/share to Radio campaigns
Audio
iHeartMedia Broadcast Measurement Snapshot
Digital & Podcast
iHeartMedia Digital & Podcast Measurement Snapshot
