iHeartMedia Analytics:

A Suite of Tools for Audio Measurement, Attribution & Optimization

Web Lift
Identifies lift in website traffic attributable to Radio, and lift by creative, daypart, station to enable plan optimization
Sales Lift
Measures the effect of audio advertising on brand/product sales and calculates return-on-ad-spend
Call Lift
Mobile speed-dial response solution that tracks consumer call volume due to Audio advertising
Social Lift
Measures social media impact & engagement driven by Radio, digital and social campaigns
Incremental Reach Analysis
Quantifies the unique, incremental reach delivery of Radio for combined
TV/Radio campaigns
TV Tune-in Conversion
Quantifies the effectiveness of Radio advertising on TV program/network viewership among both current and new viewers
Brand Lift
Custom survey research that quantifies campaign impact across upper/mid/lower funnel brand metrics
Place Visitation Lift
Measures the lift in retail foot traffic due to Radio and/or digital campaign exposure
Online Leads/Conversion Lift
Pixel-based solution that measures the impact of digital campaigns on behavioral response and conversions
Tracks and correlates the relationship between market-level automotive sales/share to Radio campaigns


iHeartMedia Broadcast Measurement Snapshot

Digital & Podcast

iHeartMedia Digital & Podcast Measurement Snapshot