iHeartMedia Analytics:
A Suite of Tools for Audio Measurement, Attribution & Optimization
- Web Lift
- Measure website traffic from broadcast radio precisely, optimizing plans based on creative, daypart, and station insights.
- Call Lift
- Mobile speed-dial solution that will measure the response from audio advertising.
- Place Visitation Lift
- Measure retail foot traffic lift from Radio and/or digital campaigns, enhancing your retail presence.
- Sales Lift
- Measure audio ad impact on sales and calculate return-on-ad-spend for clear campaign success metrics.
- Brand Lift
- Conduct custom surveys for in-depth brand impact analysis across upper, mid, and lower funnel metrics.
- AutoFlyte
- Navigate automotive success by tracking the correlation between market-level sales/share and Radio campaigns.
